Sunday, July 27, 2008

Dear JC Penny

Please leave my favorite 80s movie alone. Because? You are totally ruining it.




Stacy said...

Really? You don't like this? I love this one! Although it makes me feel a wee bit old that my childhood memories are being used as a marketing hook. I'm thinking the marketing guys figure that the original movie fans are now the parents of *teenagers.* Really? Should we have *teenagers* by now?

Jenn said...

It just annoys me; the movie was full of teenager angst and the commercial is, well, kind of happy. Plus, the target audience for this commercial probably doesn't even get the references. The majority of the audience they are trying to target probably has never even seen the movie. (LOL - I guess JC Penny couldn't have them get high in the ad!)
I agree, though, it does make me feel a tad old!
I have a feeling that people are either going to love the ad or hate it. Whatever - JC Penny is getting talked about now, so they win in a way.

Stacy said...

Yeah, I'm such a geek that I'd really bring my kids to JCP for school clothes just based on that ad. Shallow, I know. The Sears commercial with that HS Musical girl is probably going to get more business, though. Besides, the kids in my school wouldn't be caught dead in JCP or Sears - if it's not name brand, there's no use mentioning it.

Jenn said...

LOL - I have bought the kids stuff just based on commercials as well, so I can be pretty shallow! You're probably right that Sears commercial is probably bringing in more interest from kids.

Michelle Smiles said...

I don't understand why they would use that movie to market to teens - do current teens know that movie? haven't posted in awhile. All is well?